Bubba Gump Shrimp Co: restaurant review | Jay Rayner

May 3, 2015

The Bubba Gump Shrimp Co was always going to be an easy target. So why did Jay decide to show it some mercy?

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At the top of the stairs up to the Bubba Gump Shrimp Co by London’s Piccadilly is a sign. It reads: “Stupid is as stupid does”. Perhaps I should embrace this as a gift from the god of restaurant critics: here, my child, take this slogan that they have nailed to the wall for you and riff on it. Tempting though it is, I think dismissing an operation like this as stupid – even if stupid is part of its skill set – would be a waste of everybody’s time. Why bother going if it was simply to confirm a few prejudices?

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