Eating out in New York City – by Instagram

May 3, 2015

Hannah Summers casts aside the guidebook and – armed only with a smartphone and her Instagram account – takes a giant bite out of New York

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Robert De Niro didn’t fancy a traditional sponge for his most recent birthday cake. No, he wanted a mozzarella birthday cake. A squidgy mound of Italian cheese, with candles. “I came in at 3am to make it,” laughs David, the owner of Mike’s Deli, knocking his forehead on dangly sticks of salami as he leans over the counter. “What De Niro wants, De Niro gets.”

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Mike’s Deli may be De Niro’s choice, but you won’t find it in any New York guidebook. But that’s not because it’s bad. In fact, this little family-run Italian stall in the Bronx is ludicrously good. It just hasn’t been “discovered” yet. So how did I find it? By scouring Instagram of course.

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