Mandarin menus and no rooms with a 4: Spain’s hotels adapt for Chinese tourists

July 3, 2015

Fourteen hotels in Spain have been rated Chinese-friendly, hoping to cater to some of the 300,000 Chinese expected to visit Spain this year

With 300,000 Chinese tourists expected to visit Spain this year and a million by the end of the decade, hotels are rushing to adapt in order to receive a “Chinese-friendly” stamp of approval.

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“It’s paradoxical that Spain, the biggest tourist destination after France and the United States, is practically unknown in China,” said Kurt Grötsch, chief executive of Chinese Friendly International, whose endorsement is recognised in all 28 EU member states. The World Tourism Organisation estimates that 100 million Chinese will leave their country on holiday this year.

Related: ‘Misbehaving’ Chinese tourists to be monitored by authorities

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