Off to Cleethorpes, for sea, sand and style

June 3, 2016

Like many British seaside towns, the Lincolnshire resort is witnessing a revival, swapping its kiss-me-quick image for stylish bars and boutiques

Compare hotel prices and find the best deal - Nungwi Village

The lightbulb moment that took Brett Smith back to his seaside home town after an 11-year absence happened close to where we are both sitting. On a break from his Manchester-based job in commercial recruitment, he set off one morning for a run along Cleethorpes’ Blue Flag beach – a beach so clean he says it’s as if “somebody’s gone out and hoovered the carpet”. Braced by the refreshing sea air and early sunshine, he made a decision: “It’s time to come home.”

Compare hotel prices and find the best deal - Nungwi Village

Smith sits proudly in People Bar and Kitchen (20 Cambridge Street), the restaurant that was the product of his beach epiphany. Housed in a terraced former dairy, it has a cosy ski-chalet feel and is the sort of gem any city would be pleased to have, let alone a small seaside resort on the Lincolnshire coast. People Bar specialises in antipasti and sharing platters made from locally sourced ingredients, with wines and craft beers to wash them down. Its draught lager, Batemans Prohibition, could for some time be found nowhere else in the UK. Marston’s Shipyard pale ale on the tap next to it had a similar exclusivity until JD Wetherspoon took it on. “You win some, you lose some,” says Smith. “I can’t fight a Wetherspoon yet, but we’ll see what happens.”

People underestimate what it’s like around here. People see the Sacha Baron Cohen image

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