The Trivago woman: ‘People have an opinion, but don’t know me from a bar of soap’

January 3, 2018

Australian performer Gabrielle Miller became an internet sensation after appearing in frankly, boring adverts about the hotel comparison website. How often does she get recognised now – and has it helped her band?

It’s hard to explain why the Australian actor in the Trivago adverts became such a phenomenon this year. The television adverts she appears in are neither breathtaking nor contentious – just anodyne, perfunctory videos in which she explains in some detail how the hotel comparison website works. Yet somehow the “Trivago girl” became a sensation in the English-speaking world; an outpouring of social media and press interest helped boost Trivago’s net revenue by 67% in the first half of 2017.

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Some think it’s simply because she’s attractive. Others that she is strangely soothing. One theory is that the sparseness of the complementary poster campaign – just the company’s name, slogan and her photo – often repeated over and over on one tube platform, created an eerie effect. “I have no idea why, or how, or anything,” says the Trivago woman, Gabrielle Miller, when asked why she thinks she’s made such an impact. “I get a lot of emails, some good, a lot from mothers that say things like, ‘My two-year-old stops crying whenever you come on television’, which is nice; but some very very horrible, a lot of sleaze and bad things.” From gross guys? “Yeah, there’s a lot of that, but I would say the good outweighs the bad.”

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